Rotem, 22
“A protein shake sounds good to me.”
- Situation: Regular gym-goer, experienced with workouts
- Motivation: Seeks challenges, progress tracking.
- Pain Points: Needs advanced routines and exercise variety.
Improving Women Experiences workout at the gym
Intro
the pain point of women at the gym
Starting a gym workout can be intimidating, particularly for women facing confidence issues and unwarranted comments. A June 2020 study by GolfSupport revealed that 61% of women globally lack knowledge about gym equipment usage, and 68% actively avoid peak gym hours.
Tools & methods
Feature research, interviews, surveys, prototyping, personas, figma
Time
sep 21 - dec 21
My role
Ux/Ui designer & researcher
The design process
My process for solving the problem
Definition
Defining the psychological problem
Research
Research feature, survey and user interviews
Ideation
Creating personas to understand the flow in the app
Final concepts
Designing the optional solution
research
Three main research questions
challenges
Understanding the specific challenges women face in the gym
requirements
Defining essential requirements for workout app
motivation
How to maintain motivation over time
User research
What is it like to be a woman at the gym?
To inform the design process, in addition to a survey interviews were conducted with both men and women who shared their experiences, highlighting common issues of anxiety and the unfamiliarity of gym equipment.
0
%
Of women avoid unfamiliar machines
0
%
Prefer classes like pilates
0
%
Encounter comments during workouts
interview
Women claim about ..
Women prevented from using the weights area due to a male-dominated environment
Regardless of gender, users relied on workouts without a clear understanding of proper equipment usage
Women reported facing comments from both men and women
Which features do the competitors offer?
Understanding the competitive landscape helps refine the app’s features and set it apart in the workout app market
Must have
A must-have feature for any female-focused fitness app
- Women friendly
- Tracking goals
- User-friendly interface
- Workout in steps
Should be
Features that some apps have
- Workout creation
- Free options
- Fitness community
- Library of exercises
Nice to have
Can improve the user’s experience and create competitive advantages
- Meal planning and tracking
- Pregnancy plan
- Apple Watch support
- Split screens support
- Training library
- Skip/change an exercise in a workout
Habit forming By motivation
Motivation can be a key to fitness app success, for example, By focusing on and offering tracking of the goals, MyFitnessPal aids long-term engagement by accommodating users without rigid commitments. Nike Training Club stands out for its diverse workout options and personalized characteristics, cultivating an enjoyable user experience. Additionally, Integrating essential information about health and the calculations behind each action can help users believe in the need, for example Apple’s health application.
Insights
knowledge is empowers!
The study underscores the importance of developing a tool that empowers women while nurturing their confidence in navigating gym equipment. Providing comprehensive guidance bridges the knowledge gap and ensures women feel confident in utilizing gym facilities. Creating a tool that prioritizes confidence-building, and motivation, and addresses the unique challenges women face in the gym environment will help achieve a more inclusive and empowering fitness experience.
Ideation
Types of potential users
Yael, 28
“I like to train in the morning when no one is around.”
- Situation: New to gym workouts, feeling overwhelmed.
- Motivation: Wants to improve health and gain confidence
- Pain Points: Lacks knowledge and needs beginner-friendly guidance.
Lihi, 46
“Healthy living is important for you and your family!”.
- Situation: Busy mom with limited time for the gym.
- Motivation: Maintaining fitness despite a hectic schedule.
- Pain Points: Requires short, efficient workouts fitting into her busy life.
app flow chart
The design goal
To provideto a supportive tool that empowers women, boosts their confidence, and addresses the unique challenges they face at the gym.
The Solution
FEATURES
Onbording
Taking the First Step
Upon entering the app, users are greeted with an informative screen highlighting the app’s benefits. Following this, users engage in a questionnaire, featuring one question per page for a personalized experience.
workouts
Ready to Train!
The app meticulously tracks weekly training, tailoring workouts to user preferences. Each exercise is accompanied by detailed information, offering the flexibility to switch exercises and receive real-time updates post-performance. The AR feature provides additional guidance on exercise execution.
Search
How to Discover New Workouts?
For women seeking to explore specific exercises or engage in a freestyle workout, the app offers a search functionality categorized by device type or workout purpose. This intuitive feature ensures that users can easily access detailed exercise information tailored to their chosen device or fitness objective.
motivation
Fueling the Fitness Journey
Throughout workouts, the app serves as a motivational companion, encouraging users and providing progress tracking within their profiles. This feature empowers users to monitor their fitness journey with ease.
validation
how can i measure success?
Retention
Number of users who continue to engage with the app over time to Monitor that users find value and ongoing relevance in the app.
Feedback and Reviews
Positive feedback and high ratings indicate user satisfaction, while negative feedback can offer insights for improvements.
Goal Achievement Tracking
Tracking the percentage of users reaching their objectives to insure effectiveness app